If we look backwards, in the last 20 years, the world we live in has fully gone through a technological revolution. The services we use every day have their digital form. The need to provide personal data in exchange for a service is not a novelty, but the increasing connection of service providers as well as the exchange and tracking of personal data certainly is.
Intensive technological development should have simplify the functioning of everyday life; however, the area of personal data protection, which represent a complex social component, has become more complex. Namely, the dynamics of technology development accelerated the flow of business information that contained personal data, enabling their re-use and fast foreign transfers via smartphones, social networks, internet browsers, and similar.